New product announcement email template

Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. The people on your email list expect you to share news related to your product.

Therefore, there is a big chance they will convert. Apart from promoting your new product you can also win back inactive recipients.

A product launch email is an email you send with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event.

The success of introducing your new product via email depends amongst other things on timing. Schedule at least 3 emails and start sending them at least weeks before the official launch. The first email of your launch email sequence can be a teaser email, and you can unfold the whole deal later on. If you go for this option, all you need to do is to include the date of the big day when something extraordinary will happen.

Here are a few examples of awesome teaser emails that you can send to your target audience at the beginning of your product launch email sequence. Include the name and images of the product, the launch date, and the main benefits. Explaining the value of your product is an essential part of your communication. Check out our article about Promotional Emailsand learn all about discounts, codes, and free shipping in email marketing. In case someone is interested in what you promote but forgot about it, you can remind them.

Thanks to your reminder they can still take advantage of the offer. Below we will show you the best practices on how to design a successful product launch email and what to include in the email copy. You can craft a beautiful product launch email within minutes. For example, in Chamaileon, you can create product launch email templates that render perfectly on all devices- they are fully responsive. You can create your templates for free in Chamaileon by accessing it here.

Inserting a nice HTML color code into your launch newsletter makes a big difference. Grab the attention with this simple method and stand out from the crowd. Here is how you can change the background color of your email. Use emotions for your product announcement email subject line. Express your excitement — you can also use emojis to make it more original. Make it easy to recognize your brand by using your logo and brand colors. Consistency builds trust. Insert CTAs in the beginning and at the end of the email.

Make it easier to click the button without scrolling up or down. Generally, the best product launch email templates use a single column layout only. In Chamaileon, we have professionally designed email templates that you can use as inspiration or just modify them to match your brand or goals by adding your own images and text.

You can access them by registering here for free. Without any doubts, Apple is the master of product launch campaigns. Their launch email template is well-designed and straightforward. The high-quality images of the products are beautiful and reflect on quality work.

This product announcement email template was divided into 4 parts where different products were included. Each section included the date of the order and availability.

The Automation Pro was in Beta, but the founders decided that it was time to release the software officially.

new product announcement email template

The email design included the values and benefits the tool provided. The users who tested the tool already can learn about the improvements before deciding to upgrade their account.We are pleased to announce to the friends and supporters of Main Street Movie Company the release of the Kansas soundtrack. This CD is no ordinary soundtrack. On the disk there are roughly 20 cuts of breathtaking music from the film as well as about 20 clips of dialog from the film itself.

We hope you will enjoy this unique way of experiencing the film.

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This CD will initially be available exclusively online, and will only be released in stores depending on online sales--so we ask that you spread the word among your friends and family by forwarding this email. Thanks to all of you. We hope you enjoy this unique soundtrack! I want the name "Doe Product" to be synonymous in your mind with quality. More than synonymous--I want them to be one and the same.

In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product. We are a leader. We work with leaders. And our long history of innovation and support keep you ahead of the curve on list two primary product attributes. But we want you to think of our customer service on the same level as our technology. It is my pleasure to introduce the new version of "Doe Product.

And that's just the beginning. Take a moment to discover the new Doe Product. And then visit our new website to see how we've changed. We are committed to your satisfaction and welcome your feedback.

We'll do all we can to make your Doe Product experience positive. I just wanted to let you know that I have started a business of my own and am looking for people who are personable, open-minded, hard-working, and who are looking to make extra income or perhaps make a career change.

Doe Sports Shop, your exclusive source for high tech camping equipment, announces the latest in high country hiking boots.Share new products and company news in the most effective channel available today: email marketing.

Be sure the announcement is the star of the show by not distracting it with other information. Jaybird effectively introduced its new headphones by making it the only message in the email. To describe your new product is one thing, but to see it is even more powerful. On Running showed off its new line of running shoes with a colorful email and impactful pictures. What do you want your reader to do with this information? The subject line is the most important fifty characters of your entire announcement.

Encourage your readers to open the email with an intriguing, exciting subject line as Norah Jones did when she dropped her latest album. Rather than blanketing your entire email list with the announcement, first consider which segments will find it most relevant.

Now that you have all the ingredients to a great announcement email, get started with a mobile-ready email template. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic.

Review our cookie information to learn more. You can manage your cookie preferences at any time. Unveil your company news with an email announcement Share new products and company news in the most effective channel available today: email marketing.

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Get started for free. Entice your audience to read more Be sure the announcement is the star of the show by not distracting it with other information. Provide a compelling visual To describe your new product is one thing, but to see it is even more powerful. Guide your reader to the next step What do you want your reader to do with this information?

Write a subject line that will get your email opened The subject line is the most important fifty characters of your entire announcement. Be strategic about who you send your announcements to Rather than blanketing your entire email list with the announcement, first consider which segments will find it most relevant. It all begins with a template Now that you have all the ingredients to a great announcement email, get started with a mobile-ready email template.

Kristen Scheven, Integrated Marketing Manager. Get up and running in minutes. Our powerful, easy-to-use marketing tools can help your business take off.

Try it for free.

3 Minute Product Manager: New Product Launch

Accept Deny.You can make all your important announcements on time with a customizable announcement template in Word. Simply download and design the announcement template of your choosing to inform people of an upcoming party, anniversary, promotion, baby shower, meeting, or garage sale.

Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information.

You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more.

For higher volume uses, try announcement templates that can be printed 4 to a page. Choose from the variety of free announcement templates with pre-built designs like the engaged couple profile, graduation announcement, sales flyer, event flyer, and party invitation. Postcards Scallops design, 4 per page.

Graduation announcement Graduation Party design, quarter-fold. Event flyer 4-up. Flyer Arc design. Event flyer Summer. Summer Flyer. New Year's event flyer. Flyer for Martin Luther King Jr. Day event. Technology business moving announcement 2 per page. Graduation Annoucement. Carnival masks event flyer. Springtime event flyer.

Items for sale flyer. Press release with product announcement. Party invitation flyer star theme. Sales flyer. Engaged couple profile. Flyer Level design. Sports day event flyer. Flyer with tear-off tabs and art. Meeting in Progress sign. Seasonal event flyer. Garage sale flyer. Announcement templates designed for a baby shower, anniversary, or meeting.What we love about announcement emails is that they are directly related to marketing, but they are also used for internal, company-related matters, such as the promotion or the resignation of an employee.

For that reason, we decided to create an article where you can find templates for all the different types of announcement emails you may need to use. Announcement emails that have the purpose of introducing a new businessallow a company to reach out to an existing customer base instantly, instead of relying on other media sources, such as TV advertisements or printed media.

Keep in mind that business launch emails can be mainly used by two types of businesses:.

new product announcement email template

As you can see, they start by mentioning the area of the new location and follow-up by showing an image that helps their fans refresh their memory regarding all the store locations. After the announcement of the new store, they make an irresistible offer free appointment and add a very strong and visible CTA Book now.

Mailigen offers a bunch of different templates that you can use to announce your new store location. Whether you want to make your email stylish in design or keep things simple text onlythe following template can act as a great sample that you can adjust to your needs. Dear [name], We are excited to announce that, due to our remarkable growth over the last [enter number] of years, we are expanding!

In fact, we are opening a new store in [enter location and specifics]. We invite you to celebrate with us during the big opening day on [enter date]. There will be many exciting surprises, including irresistible discounts. See you there. Team [name of your brand]. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.

As discussed above, it is a great way for personal brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic to their new store. In general, there are three main categories in which product launch emails are used. These are emails sent for product launches such as a new clothing linesoftware product launches such as a new SaaS business or a feature release an updated version for an intangible product, such as an ebook or software.

It is obviously very difficult to give an example that everyone can identify with when it comes to product releases. After all, depending on the type and niche of the product, one email may look vastly different than another. The author of the book is a well-known researcher and nutritionist that has published several books in the past, having amassed a large number of subscribers for his newsletter.

As such, there is no need for exciting intros or overly marketed offers. In this case, the introduction is laid out with more words than you would expect the typical email to have, explaining that the product is a result of prior engagement with his subscribers. Above, we gave an example that was simpler than what you might be used to seeing from big brands, especially in its design. If you rather use a more stylish approach, you can always choose from all the templates available in Mailigen.

Remember, not one template can be given for product launch announcement email, so this one may need more adjustments than all the rest. That being said, here is a simple template you can use for your next product launch email.

Dear [name] The new [product name] is finally here! What makes the [product name] different is [give an introduction to the product and why people may want to buy it] You can order your [product name] directly from our webstore or find it on Amazon.Joinother online entrepreneurs and get the latest tips to grow your business and create online courses that sell.

This website uses cookies and other tracking tools to provide you with the best experience. By using our site, you acknowledge that you understand this and are willing to comply with the terms in our privacy policy. This conversation can sometimes take place over only 3 emails. Other times it can reach as many as 15! Even better if this conversation BEFORE creating a product or course and use the conversation to help define what that product actually is. The biggest challenge coming into a launch or presale can be: where do you start?

To tackle this, we looked into hundreds of successful course launches and presales.

10+ Announcement Email Examples & Samples in PDF | DOC

Here are 7 basic email types almost each of these launches has:. To keep in mind: There are a TON of variations you can take with your presale or launch that can be effective.

Do you want to combine a Give Email with an Interest list Email? Do you want to add 3 anticipation or closing emails? Sidenote: If you want to download samples of all of these product launch emails click on the button below. Is a version of each of these emails in your launch repertoire? The point of the survey email is to quickly collect email addresses and get feedback from your potential audience. This email has the twofold benefit of also creating a personal connection with your audience and build your liking and a feeling of trust.

A great resource to do your survey is SurveyMonkey which you can use to create an email survey very quickly at no cost.

You can simply link to your SurveyMonkey in you email. One of the best ways to gather people into your tribe is to follow the give, give, give before you make any kind of offer. If you give value, someone naturally wants to return the favor. To start this type of email you can begin by giving something valuable. Sidenote: As a midwesterner, Ashley our Content Marketer and Writer is really into giving out awesome free stuff.

This email will help you segment your audience into lists based on who they are and their interests aka.

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A couple ways to create your interest list page include:. This email is designed around anticipation. A good way to start is by appealing to your audience through your own personal story about WHY you created this content. This can end up being pretty personal. This is where you let your audience know they can actually pay for your product or at least get the presale.

Another aspect of this email can be sending someone to a great landing page.It provides all the necessary information to the reader and advertises your product or service.

Please take a look at "Write a News Release". Start by introducing your product or service in an enthusiastic tone. You can also state the launch date. If you haven't already written the availability date, mention it.

Also, highlight the features and benefits of the product or service. Include the details of how the reader can get more information or buy this product. When one thinks of Tyson gloves the first thing that comes to mind is quality, durability, and strength. We have always been innovators and pioneers. We have worked with great leaders. Our innovation will keep you ahead in the area of boxing and strength. Our customer service is complementary to the level of our technology.

It is my honor to announce the new updated version of "Tyson Gloves.


Visit our website to check out the new "Tyson Gloves. Thank you for buying Tyson products. Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters can be used in many personal and business situations.

In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.

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Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important.

new product announcement email template

If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader.


Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support.

They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action.

Sign the letter and provide your contact details. Print the letter on the company's letterhead. Announce a new product or service. Sample letter. Further things to consider when writing announcement letters to clients.

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